Danske Hospitalsklovne - Cecilie Binger

Kids give clowns a heart rating

Problem

Bring a smile on ill kids’ faces by helping the organisation Danske Hospitalsklovne get more donations.

Background

Danske Hospitalsklovne visit kids who are admitted to hospitals across the entire fairytale land. Their purpose is to bring them joy of life though fantasy, poetry and amusement.

The brief was created in collaboration with Young Creative Circle Awards. I didn’t join the competition (again again) but it’s fun to test my creativity and design skills.

Insight

Using social proof in digital marketing can increase sales because consumes find a brand more trustworthy, if it has positive reviews and success stories.

The Danish newspaper Politiken publish guides and reviews of restaurants, concerts, TV-series and movies under the slogan: “Vi anmelder med hjertet” (“We write reviews from the heart”). Kids rate experiences the same way.

Solution

Politiken publish reviews of hospital clowns based on ill kids’ experiences. On the review pages there’s a CTA-button to the organisation’s website where you can make a donation.