Send a message with your package
Problem
Some individuals live with undiagnosed cancer because they don’t pay enough attention to the packages in their pants.
Background
Finish the lyrics be like: “Put your hands up in the air. Put your… HANDS IN YOUR PANTS”. The organisation Hands in your pants encourages Danish individuals from 15-35 years to check their testicles min. once a month for signs of cancer.
The brief was created in collaboration with Young Creative Circle Awards 2022. I didn’t join the competition but won an opportunity to test my creativity and design skills.
Insight
In average, young people make 3 online orders during a month. Yearly, they receive what equals to 4 times more packages by mail than presents on Christmas eve. For them it’s an easy task to handle a package – expect the one in the pants.
Solution
Tjekboks (Check Box) is a SoMe filter that makes packages look like testicles by using AR. Hold package, take photo and press share.
Nutging
The intention is to use a well-known element to break barriers and create a tangible ritual. When you get a package – do the ritual.
When the package is delivered, you will get a notification on GLS app. It shows Hands in your pants’ guide to check your “package” with a link to Instagram where the filter will show up.
Project facts
Collab: Hands in your pants x GLS
Year: 2022
Type: SoMe, Branding
Deliverables: AR concept, Graphic design
